Meet our OG whitening formula that started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days (on average)! The secret to this formula is our exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
- Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
- Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
- 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
- Remineralizes + restores enamel while fighting cavities (your dentist will love it)
- Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
- Fluoride, calcium + phosphates help build additional strength while protecting against cavities
Located in historic Old Town Alexandria, for over 21 years Bellacara has been Northern Virginia's preeminent boutique for high-end cosmetic, skin care and hair care products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, who personally tests all the products sold in store.
We have insured that the boutique carries only the best product lines – Westman Atelier, La Bouche Rouge, Augustinus Bader, RMS Organics, Zelens Skin Care, Kiehl’s, Dr. Dennis Gross, Christophe Robin, Oribe, Bumble & Bumble, Fresh, Molton Brown, Surratt Beauty, Skinceuticals, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, Indie Lee, Jillian Dempsey and many more.